Don't let his pleasant virtual persona “raj” fool you because it's rumored he also has a virtual evil twin! Behind his avatar’s perfect physique is Rajiv Mody, the vice president of 3d Worlds for MTV Networks Music/Logo Group. As the executive producer behind MTV Networks’ award-winning virtual world initiative, Mody helped start up and is currently overseeing the development of the companies upcoming television and music-based virtual worlds. Both are set to be unveiled by the end of 2008.

Previously, Mody served as senior director of franchise development, director of integrated marketing for MTV, manager of strategic partnerships and public affairs for MTV, and researcher and writer in MTV’s News & Documentaries department. During this time, Mody managed day-to-day internal operations and worked with external partners to develop and program the virtual worlds, helped establish MTV’s integrated marketing west coast division, and coordinated presidential candidate appearances for MTV’s voter registration campaign Choose or Lose 2000. Before MTV, Mody served as a research analyst in the Clinton White House.

Mody earned a certificate in general management from the University of California Los Angeles’ Anderson School of Management and a bachelor of arts in political science and economics from Brown University. He has also completed the National Association for Multi-Ethnicity in Communications Executive Leadership Development Program..