Conference Welcome, Conference Keynote
- Christopher V. Sherman, Founder, Virtual Worlds Management
- Mark Kingdon, Chief Executive Officer, Linden Lab

Trends and Numbers - Where Is It All Going
This session lays the groundwork giving you the numbers you need to understand how to take advantage of Virtual Worlds today. We'll also look at forecasts for where Virtual Worlds are going. What are the growth projections? And what are the factors that will promote or inhibit growth.
- Harvey Cohen, Founder and President, Strategy Analytics
- Nic Mitham, CEO, K Zero
- Steve Prentice, VP & Gartner Fellow, Gartner
- Joey Seiler, Editor, VirtualWorldsNews.com & Virtual Worlds Weekly

Defining your Strategy:
What does ROI mean to you?
How to ID your goals and strategies within virtual worlds. Look at prior considerations from established players and hear planning that worked and planning that didn't. What opportunities do virtual worlds hold over other, more established, media formats. How do you insure that your campaigns quantified and verified. What does ROI mean to you?
- Philippe Moitroux, CEO, TAATU
- Corey Bridges, Executive Producer, Multiverse
- Divinia Knowles, Head Of Operations & Financial Controller,
  Mind Candy

Virtual Worlds in the Work Place
This panel will discuss current topics in virtual worlds for enterprise use. Whether developing meeting spaces or specialized training content, virtual worlds have broad implications for enterprises and can provide a direct return on investment. The session is targeted at enterprise decision makers looking for answers on how virtual worlds can help their processes. Attendees will walk away understanding how virtual worlds can reduce travel costs and increase productivity.
- Justin Bovington, CEO, Rivers Run Red
- Ron Edwards, Managing Director, Ambient Performance
- Dave Rolston, PhD, Chairman and CEO, Forterra, Inc.
- Greg Nuyens, CEO, Qwaq
- Nick Wilson, CEO, Clever Zebra

Kids and Tweens
Kids and tweens are captivated by virtual worlds, spending hours customizing their avatars and online personal spaces, interacting with friends, playing games and learning. Content owners are creating multiplatform strategies that embrace virtual worlds as well as television. Hear from experts who are building multiplatform strategies on how best to implement for maximum engagement.
- Celia Francis, CEO, WeeWorld
- Cindy H. Rose, Senior Vice President and Managing Director,
  Walt Disney Internet Group EMEA
- Henrik Torstensson is VP Business Development of Stardoll
- Adam Hildreth, Founder and President, Crisp (moderator)

The Future of Virtual Collaboration in the Enterprise
Will collaboration be virtual worlds’ killer app? How long before virtual worlds are relevant business tools that companies use on a day-to-day basis? This session takes a detailed look at the use of virtual worlds for collaboration between employees and outside the firewall with strategic partners. Combining popular tools like Google Docs and Microsoft Office with a 3D environment, virtual collaboration reduces the need for in-person meetings and closes the distance between company divisions. Even if a team member can’t make a virtual meeting, Web-based tools track the virtual environment, offering transcripts, calendar systems, and a set of customizable widgets to make the experience more accessible. Learn the best practices of using virtual worlds for collaboration in the enterprise.
- Bernard Horan, Senior Staff Engineer, Sun Labs
- Rupert Key, Director of Engineering, Malden Labs
- Chris Collins, Director, Enterprise Systems Business
- Keith Weiner, CEO and co-founder, Nortel DiamondWare 

The Rise of Mirror Worlds and
Mirror World Applications
Mirror worlds hold promise not only for business applications, but consumer applications as well. Mirror worlds and mixed-reality startup investment is on the rise along with increasing work from major companies such as Microsoft and Google (its geospatial data grew by 300% over just the last year). With open APIs making it easier to add geotags to videos, photos, and information, we're starting to see the rise of mirror world applications as well as platforms. Explore the rise of mirror worlds—and the opportunities they bring--as geodata is layered with social information in a 3D space.
- David Burden, Managing Director, Daden Limited
- Mirko Caspar, Chief Marketing Officer, Metaversum GmbH
- Alex Wrottesley, Co-Founder, Near
- David Wortley, Director , Serious Games Institute, Coventry
  University (moderator)

Virtual Worlds as Interactive Television
With the advent of virtual worlds, networks and individual channels and individual shows can now create interactive versions of their franchises and engage fans directly, immersing them into the environment. Find out how to successfully extend a television brand, including measuring audience participation and extending the advertising business model.
- Dave Anderson, Head of Interactive, BBC Worldwide
- Bruno Cerboni, Virtual Italian Parks, Chief Executive Officer
- Guy de Beer, CEO, Playcast Media Systems Ltd.
- Carlos Domingo Soriano, Director for Internet and Multimedia, Telefónica R&D

Afternoon Keynote - Virtual Worlds Roadmap Keynote
A cross industry team will present a framework and effort to publish virtual world case studies and descriptions of the technical and business barriers to future mass market adoption of specific virtual world applications. The session will invite the audience to contribute to virtual world industry predictions, analysis, and ideas for lowering barriers to innovation.
- Victoria Coleman, Vice President, Samsung Electronics
- Bruce Damer, Executive Director, Contact Consortium - Virtual Worlds Roadmap SIG
- John Hengeveld, Senior Business Strategist, Intel
- Jeffrey Pope, Executive Vice President, ngi Group Ventures / 3Di
- Sibley Verbeck, CEO, The Electric Sheep Company

Conference Welcome, Conference Keynote
- Christopher V. Sherman, Founder, Virtual Worlds Management
- Niniane Wang, Engineering Manager, Lively Engineering Lead, Google, Inc.

Virtual Worlds/Web Integration:
Rise of the 3D-Web?
Virtual Worlds have not only generated a new communication environment, more notably they are radically reshaping the way we think and use the 2D web. As virtual worlds embrace typical web2.0 tools like social networking, social ranking and search technologies to complement their users immersive experience, at the same time the web is embracing more and more presence-based communication with synchronous-real time interaction and 3D interfaces. This panel will look at the growing intertwining between virtual worlds and the web which might lead, according to many, to a 3D Web, an evolution of the web as we know it today, where web pages are empowered with immersive, presence-based features and virtual worlds become more and more part of a global network of 3D spaces.
- Francesco D'Orazio, Founder and CEO, Myrl LTD
- Nikolai Roth, VP Sales, Weblin / zweitgeist GmbH
- Jim Purbrick, Senior Developer, Linden Lab
- Nic Mitham, CEO, K Zero
- Mimi Harris, Communications Director, Rivers Run Red
- Bruce Joy, Founder and CEO, VastPark

Platform Integration Considerations for
Enterprise Virtual Worlds
The number of virtual worlds platforms are proliferating from publicly operated virtual worlds to private world engines. Where does an enterprise start when evaluating a platform.  Considerations include Business requirements, economic value, social interaction and technology? This detailed session will review the leading platforms for enterprise use, talk about the business value being realized in virtual worlds today and have a look into the future of virtual worlds fit for business.
- Rob Smart, Emerging Technology Specialist, IBM Hursley
- Matt Furman, Software Engineer, Northrop Grumman
- Jean Miller, German Market Development Manager, Linden Lab

Engagement in Virtual Worlds
As in any successful advertising and sponsorship campaign, brands need to associate themselves with high quality virtual worlds content that allows them to engage with consumers effectively and on their own terms. In 2007's rush to participate in virtual worlds, many brands forgot that principle and hurried to build their own virtual world identities only to remember that they weren't in the content business. This session provides detailed insight on how to create successful advertising and sponsorship strategies within virtual worlds and achieve your objectives.
- Jonathan Himoff, Founder and CEO, Rezzable Productions
- Jeroen Matser, Strategy Director, Tribal DDB London
- Pierre-Oliver Carles, Stonfield Inworld 
- Phil Guest, UK Managing Director, Sulake
- Jesse Cleverly, Head of Co-Production and Acquisitions
  Drama and Animation Department, BBC Children's

Business Process Management
How do you manage a virtual worlds presence for a large organization. What processes need to be put in place for a public virtual worlds effort such as Second Life vs a private dedicated virtual world? What variables need to be considered depending on the applications and goals expected?
- Ian Hughes/epredator, Metaverse Evangelist, IBM

Legal Issues in Virtual Worlds:
Virtual Law for Non-Lawyers
If you or your company is involved in virtual worlds, you will inevitably find yourself confronted with legal questions. This fast-paced presentation aimed at non-lawyers and attorneys new to this emerging field will help you arm yourself with a basic understanding of these emerging legal issues.
- Jim Gatto, Section Leader for Intellectual Property, Pillsbury Winthrop Shaw Pittman LLP

Virtual Worlds State of Standards (SOS):
MPEG-V, Metaverse1, Open-SIM and more
With Virtual Worlds development, we will enjoy a constant stream of innovations, creations, services, and products. Things like art, medicine, learning, and shopping will be enhanced by virtual galleries, home treatment clinics, learning kiosks and family owned stores. However, there is one major roadblock to this vision: lack of standards - hence the term SOS. On the Internet, we were able to overcome this block with a well-oiled open system of standards that facilitates innovation and growth. We were unable to overcome this block in the gaming world where major game companies have their own systems. There are several formal, open source, and private initiatives aimed at creating an stadards for virtual worlds. State of Stadnards will review the current efforts in the field, and identify key factors in this work. The talk cover MPEG-V, Metaverse1, Opensim, Croquet, Sun's virtual worlds, Linden's and IBM architecture group.
- Dr. Yesha Y. Sivan, Shenkar College Software Department,
  Metaverse Labs. Ltd.
- Dolf Wittkamper, Senior Director, Philips Design

Virtual Goods: The Next Big Business Model
Virtual goods and currencies have become the driving economic force for a number of virtual world companies. What does it takes to build a successful company with a strong virtual goods business? What types of items do consumer want to buy and in what context are they motivated to continually buy or upgrade their virtual items? How do you grow a virtual goods business and what are the pitfalls? In what cases does a virtual goods business model triumph over advertising or subscription models?
- Rohan Freeman, CEO, Sine Wave Company
- Martin Herdina, CEO, Fatfoogoo AG
- Andrew Schneider, Founder & President, Live Gamer
- Karl Mehta, Co-Founder & CEO, PlaySpan

Security and Technical Issues
What are the security issues concerning the widespread corporate use of virtual worlds?  How does one manage firewall issues?  This session will discuss what is likely the singular most sensitive issue surrounding the use of virtual worlds in the workplace.  Hear from security and virtual world experts who are knowledgeable on the steps necessary to implement effectively.
- Chris Howard, Manager, Emerging 3D Internet & Virtual Business, IBM Research
- Chris Collins, Director, Enterprise Systems Business

Investing In Virtual Worlds
Investors are in the rare position to have a 30,000 foot view of the landscape. Looking at markets and trends and the entire ecology of the market, leaders from the investment community come together in this session and discuss investing in virtual worlds. Panelists will discuss today's business environment, the evolution of the marketplace and where the next growth opportunities are likely to materialize.
- Christian Ahlert, Owner, OpenBusiness.cc, MiniBar
- Nic Brisbourne, Partner, DFJ Esprit LLP
- Jeffrey Pope, Executive Vice President,
  ngi Group Ventures / 3Di

Using Virtual Worlds for Supporting Business
and Enterprise
The session will outline some of the main trends with using virtual worlds to support business training and enterprise. The session will introduce new research exploring the efficacy of virtual learning and training and indicate key trends for the future. Will virtual worlds change how business is undertaken and what lessons can be learnt from the use of games technologies?
- Dr Sara de Freitas, Director of Research, The Serious
  Games Institute, Coventry University Technology Park

ARGs and Virtual Worlds
ARGs (Alternate Reality Games) have become a hot topic in recent months. It's hard not to think of an ARG as a virtual world in which the interfaces (including websites, email, text message, even telephones) are those we know from everyday life. Is there even more to them than that? Recent franchise tie-ins raise startling questions about business models, while war-stories about user engagement will be of interest to any virtual world designer. Do virtual worlds have anything to learn from ARGs? Find out from a selection of real-life ARG designers, developers and experts.
- Fiona 'Foe' Romeo, Head of Digital Media, National Maritime
  Museum and Royal Observatory
- Dan Hon, Co-founder and CEO, Six to Start
- Kim Plowright, Production Manager, Oil Productions Ltd.
- Roo Reynolds, Portfolio Executive, Social Media, BBC Vision
  (moderator)